![]() Receiving a text from an unknown number is never delightful. Introduce YourselfĪn example of how Emma from LEVO introduces herself and how it made a difference. Or else, you could be sued for using the phone number of a customer without their consent. Getting the mobile numbers willingly from the customers makes the matter legal. For instance, if you have a salon, you can tempt the customer to opt-in for your messages in return for a free nail color application. Why would your customer share his phone number with you? He must be given a good reason to do so, right?īefore asking them to share their phone numbers, offer something to them which will tempt them to share their numbers. You can insert a ‘Phone Number’ field in your lead generation form on Facebook.įor better results, you can include an opt-in button to make them subscribe to your SMS marketing campaigns. Social media websites can be an excellent way to invite your customers to share their phone numbers with you. Use the following methods to promote SMS opt-in: To make your marketing campaign a success and avoid getting fined for sending unsolicited messages to the audience, make sure your customers willingly give out their numbers to you and welcome the messages from you. You cannot send your SMS marketing campaign to any number you come across, no. Do not bombard the entire text with uppercase. Use caps lock when you want to bring the attention of your customer to something important such as SALE, DISCOUNTS, FREE, etc. Using uppercase in messages seems like someone is screaming on the top of their voices. If you are inserting the link of your website, or social media page, then make sure to declutter the URL and shorten it to fit the character budget of 160.ĭ) Use Uppercase To Highlight And Offer Or Something Important this might confuse the other audience who are not familiar with it. Don’t just design your messages for the youngsters who understand the short abbreviations like ‘gr8’, ‘ASAP’, ‘TY’, etc. Your text messages should look professional and easy to understand by all age groups. That doesn’t mean a business should start using that too, no. Generation Z has a unique language to interact with on social media and messages. Your customer doesn’t have the entire day to decipher the purpose of your messages. ![]() Avoid using long useless sentences and get straight to the point. It shouldn’t have any ambiguity which confuses the customer about its purpose. Your SMS should be clear and to the point. To make the most of those 160 characters, make sure you follow the below-mentioned guidelines: SMS marketing only needs a cell phone, message, and of course the contact number of the customer. At least you don’t need an internet connection or graphical designer to design your messages. Unlike emails and social media posts, you cannot write long messages to persuade your customer.īut hey, don’t get sad. You do not have many characters to waste or to engage your consumer in a long boring text, no.ġ60 characters, that’s all you have to either convince your customer or irritate him. 12 Effective SMS Marketing Tips For Successful Text Message Campaigns 1. In today’s article, we’ll share some effective SMS marketing tips to get the immense benefit from the campaign. To get the desired result from your SMS marketing campaigns, you must curate effective text message marketing strategies that will not irritate your customers. Instead of accessing the email in the inbox, or opening the social media website to view the posts, less time is needed to quickly glance at the messages in the notification panel. ![]() The above figures prove that an SMS marketing campaign is more effective than email marketing. But, an SMS marketing campaign can be effective to capture the attention of your consumers and lure them to visit your website or stores.ĭid you know that 82 people out of 100 open the text messages they receive? On the other hand, the open rate of emails was 21.3% in 2020. The majority of people think that text messages have become extinct and they won’t be fruitful for a marketing campaign. ![]() This might be good for the consumers, but for the brands, it’s a hurdle to market their products and services.īut…there is still one perfect way to reach your customer without irritating him and he will surely give your brand a heads up! This often leads to disabling the notifications. However, it sometimes becomes annoying if the notifications are useless and time-wasting. It is a good thing for a person to stay in touch with the rest of the world. In the era of the digital world, consumers are constantly amidst numerous notifications from their favorite brands, friends, family, work, and other groups.
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