Since the third-party provider is responsible for maintaining and protecting a company’s data, cloud CRM solutions often come at a much lower cost than the traditional model. These providers host and maintain the necessary infrastructure, and clients access these platforms via the internet. How cloud-based CRM software works for MSP clientsĬloud CRM platforms are generally offered by third-party SaaS providers. Today, by leveraging cloud computing, organizations can store more data while using less company storage resources to do so. Historically, this information was stored in on-site, legacy data storage hardware. This data could be anything from customer birthdays, hobbies, and interests, to more administrative information like detailed phone conversation records. This can be a cloud-based software platform or on-premise database that stores boundless caches of information regarding your customer interactions. To understand cloud CRM technology and how it applies to your clients, we first need to understand the role of a CRM.ĬRM stands for Customer Relationship Manager. What is cloud CRM technology, and how does it work? Read on with us to learn what cloud CRM technology is, why it’s important, and much more. It means you’re doing what it takes to stay ahead of the curve. If you’re reading this article, that’s a good thing. It’s essential that as an MSP, you keep your clients from falling into that category. Unfortunately, those will be the companies that get left behind. Other businesses, however, are dragging their feet on making the transition to cloud-based platforms. Organizations that make the switch from older, legacy systems are experiencing the amazing benefits that technology like a cloud CRM can offer them when it comes to their customer data. Cloud technology is rapidly transforming the way companies do business.
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